Broadcast Center focuses on methods and techniques for reporting, producing and delivering news, sports, entertainment, information and programs via radio and television.

Broadcasting Certificate Program

Training in the Broadcasting program includes development of the voice, performance skills, audio production skills and marketing / business skills for positions that include on-air personality; news, sports and entertainment reporter; commercial copywriter and production talent; voice over and podcasting talent; talk show host and interviewer; TV anchor and field reporter.

Students learn how to develop their on-air personality, present music, sports, news, entertainment, weather, time, traffic, commercials, programming information and more.

Regular hands-on air shifts allow students to perfect what they’ve learned and to put it into practice while operating an audio control board and other studio equipment.

In the production phase of the course, students develop the skills needed to create, produce and edit commercials; radio news; music programs; talk shows and other recorded material.

The marketing portion of the course deals with selling radio advertising, understanding ratings and providing insight into the operation of a station from a business perspective.

Advanced Television and Video Production Certificate Program

Training in the Television program focuses on techniques and procedures for those interested in working behind the scenes in the industry or for those who want to create better youtube content or other forms of electronic media. The course includes working with broadcast equipment, cameras, lighting and audio; technical skills of recording, editing, and mixing music beds, voice tracks and sound effects; computer graphics, chroma key, reading scopes and more.

Students learn the ins and outs of editing, including post production logging, titling, text animation, rendering, sound editing, video effects, color correction and more through a variety of projects and exercises.

Students are required to conceptualize, script, produce, shoot and edit their own projects.


Professional training at Broadcast Center also includes elective courses which offer specialized training. These short duration courses are perfect for personal development or for college students seeking additional training.

Sportscasting Play-by-Play

Sportscasting Play-by-Play provides training in key aspects of sports broadcasting and focuses on the fundamental structure of play-by-play delivery. The course includes extensive training in writing and delivery of sports, interviewing skills, research and preparation.

Electronic Journalism

Electronic Journalism is an advanced course providing practical, in-depth training in radio and television news writing and delivery. The course includes reporting, story placement, interviewing techniques, news ethics, news legalities, localization of national and international stories and much more. Working with a teleprompter is also included.

Programming Music Radio

Programming Music Radio covers the basics of programming a music intensive radio station and includes an in-depth study of formats, positioning, station formatics and procedures, station imaging, format clocks, music selection and rotation, promotions, jingles, commercial breaks, hiring and managing employees, and building ratings.

Broadcast Promotions

Broadcast Promotions includes training in the area of broadcast promotions including concerts, parties, remotes and client-sponsored events, as well as station imaging and advertising.

Television Anchoring and Field Reporting

Television Anchoring and Field Reporting focuses on presentation of news, sports and entertainment in a field reporter position or an anchoring position in front of the camera and includes working with a teleprompter.


Broadcast Center only accepts those into the program who can demonstrate the attitude, aptitude, and potential necessary for success in the broadcasting industry. Broadcast Center reserves the right to deny admission to any applicant and to change entrance requirements without notice. It is an explicit expectation of Broadcast Center that all prospective students complete and submit all admissions paperwork carefully, accurately and truthfully to the best of their knowledge.

To Qualify for Acceptance

All applicants must meet the following criteria:

– Schedule a time to meet with a rep to discuss the school, programs and benefits. Afterwards, if the prospective student wishes to continue the qualification process, they will then move on to the next step.

– Complete a face-to-face interview.

– Demonstrate abilities through audio and written examinations.

– Be 18 years of age or beyond the age of compulsory attendance. For students who finished home schooling at a younger age, BC considers them to be beyond the age of compulsory attendance if the state in which the institution is/was located did not require them to further attend secondary school or continue to be home schooled.

– If accepted, student will complete and submit an application for admission.

– Submit an application fee.

– Acknowledge that the presence of any adverse background activity or positive drug screen may prohibit their participation in internships, career services activities, license and certification eligibility and/or any other program-specific activities BC may require.

– Self certify the attainment of a High School Diploma, completion of a home schooling program or a General Education Development (GED) certificate or equivalent.


Broadcast Center has a rich history providing training for broadcast journalism positions since 1972.

Broadcast Center’s founder said that in all of his years in broadcasting, he met more people who entered the industry in spite of their education than because of it. That observation prompted him to develop a broadcasting college, which provided an honest, practical, and usable education that could be applied to the realities of the broadcast industry.

From that philosophy grew Broadcast Center, a school built on merit and judged by the quality and success of its graduates.

Broadcast Center History - Clayton Missouri

In 1972, Broadcast Center opened in the St. Louis suburb of Clayton, Missouri, with only a handful of students and staff members.

By 1976, the school had outgrown its original space. In order to accommodate more students, staff, and equipment, the Center moved to a much larger building in Clayton. Located only a few blocks from several radio stations, Broadcast Center became central gathering point for many of the greatest broadcasters in St. Louis.

Bob CostasJack Buck

Bob Costas / Jack Buck

In 1997, Broadcast Center relocated once again to an even larger facility at 2360 Hampton Avenue, just south of I-44. Now with approximately 12,000 square feet, the Center maintains fully equipped radio station control room studios, announcing booths, audio production studios, a television studio with an adjoining news set, a television control studio, digital video production studios.

The Center’s future rests upon a record of training and career services, where enrolled students are educated by professional broadcasters for a growing industry, constantly in search of talent to fill job opportunities.


The Career Services office at Broadcast Center is dedicated to assisting graduates in securing entry level positions.  Although we can never legally guarantee employment or wages, the majority of our students go to work in the industry soon after graduating.

Broadcast Center’s Career Services offers:

Lifetime service to alumni

Job postings and referrals

Resume preparation

Demo recordings

Setting up interviews

Interview preparation


Let us know! We love to keep up on what you’re doing and where you’re working now. If you need Career Service assistance, please call 314-647-8181 or email us at


BCCT is Broadcast Center’s Corporate Training for individuals and groups in the private or corporate sector. Specialized training and programs are customized to meet the needs of individuals in positions of public relations, public speaking, telemarketing, receptionists, customer service reps, sales and more.

Please call, email or text for more information.


Where our graduates have gone:
Over the years, Broadcast Center graduates have gone to work in 49 states and a few other countries. Broadcast Center grads work in all positions in radio, television, and allied fields.

Although you’ll find Broadcast Center grads just about everywhere, the greatest concentration of graduates is in the Midwest, most likely because Broadcast Center is located in the heart of the Midwest, St. Louis, Missouri.

You’ll probably recognize several names of St. Louis media personalities
who have received training at Broadcast Center:

Monica Adams – KTVI Fox 2 News
Jeff Allen – KFTK
Emmett Andrews – Emmis Communications – IN
Greg Armbruster – KTJJ
Joe Barrale – WEW
John Brown – KTVI Fox 2
John Carney – KTRS
Paul Cook – KMOX/Y98
Frank Cusumano – KSDK-TV and KFNS
Joe Dinero – National Chain Marketing Rep
Sara Dorsey – CNN / WSMV-TV
Gary Duncan – Executive Director KFUO
Kathleen England – KSDK / Nestle Purina
Sherry Farmer – CBS Radio
Robert Fithen – 106.5 The Arch
Seth Gabriel – KFNS
Steve Geofferies – Sr. VP Programming – AZ
Sean Gill – Producer / Voice Actor
Heidi Glaus – KSDK-TV (Show Me St. Louis)
Aaron Goldsmith – Voice of Seattle Mariners
Dayna Gould – KXEN
Kent Hall – Creative Services / On-air Talent
Brian Hartmann – 106.5 The Arch
Brady Haupt – News Director / Sports Announcer – IL
Liz Hermann – KFTK
Tammi Holland – 100.3 The Beat
Alyssa Huck – KXMC TV / Director MSU – ND
Molly Hyland – KMOX
Ian the Peon – KTRS
Colin Jeffery – KTRS News / Film Critic
John Ulett – KSHE, K-HITS, Voice of St. Louis Cardinals
Mike Triana – TV Sports Anchor / Play by Play Announcer – UT
Kathryn Jamboretz – KPLR / VP Marketing & Communications at Stl. Economic Development Partnership
Kane – National Syndicated Producer
Maria Keena – KMOX
Derrick Keith – Owner DJ Services
Dan Patrick Kelly – Sportscaster
Steve Klotz – Director of Marketing – Pinnacle
Lisa Letterman – 106.5 The Arch
Sherry McKnight – iHeart Radio
Todd Morgan – Account Executive
Todd Newton – Game Show Network
Mike Norton – KNZA
Dusty Panhorst – 93.7 The Bull
Trevor Phillips – KTRS News
Chris Pilcic – State Farm Spokesman – TX
Dodie Rahlmann – KLOU
Brien Rea – Voice of The Texas Stars AHL
Steve Savard – KMOV-TV
Vern Schmidt – 93.7 The Bull
Monica Senecal – Mgr. Mo. Food Bank
Eric Sontag – Senior Account Executive – CBS
Elisa Streeter – WTEN, NY
Christy Swyers – 106.5 The Arch
Stephanie Thomas – KMOX / Voice Actor
Sue Thomas – KEZK
Rick Wallace – KMOX News/Traffic
Kelly Webb Little – KFTK
Wendy Wiese – Channel 9 / Relevant Radio
Cash Williams – KTTS
Ken Williams – KFTK
Tim Wilund – Metro Traffic / KTRS
Dan Winn – KRCG TV


By Phone: 314-647-8181  Toll free: 877-334-8429

By Fax:            314-647-1575

By Email:

Address: Broadcast Center: 9051 Watson Road, Ste. C, #235, Crestwood, MO 63126


Class Hours Office Hours
Monday through Thursday
9am – 9:30pm
Monday through Thursday
9am – 5:30pm


Do you have any questions about Broadcast Center or the broadcast industry? Or, are you ready to start the process of determining your acceptance into Broadcast Center?


Broadcast Center is centrally located in the St. Louis, Missouri metro area.

Free parking for students and guests is available in the upper parking lot behind the Broadcast Center building or along northbound Hampton Avenue in the lane furthest to the right.